What is AI Search Visibility?
AI search visibility is an observed rate: how often a brand or page is mentioned, recommended, or cited across a defined prompt set, engine set, location, language, date, and repetition count. It should be reported with its sample size and uncertainty, not treated as a universal probability.
AI-search visibility is measured from observed mentions, recommendations, citations, sentiment, and traffic across a fixed prompt or query set. Crawl/index eligibility, useful evidence, independent reputation, links, and clear entity information can matter, but no fixed checklist determines selection across every engine.
As AI-driven referral traffic grows rapidly, AI search visibility has become a measurable business metric separate from traditional search share.