Roundup · Updated July 2026
GEO Tools in 2026: an unranked scope comparison
GEO tools in 2026 broadly split into two categories: ongoing AI-visibility monitoring platforms (Profound, Peec AI, Otterly, Scrunch AI, AthenaHQ, Semrush AI Toolkit) and dedicated technical audit tools (CiteFuel, Rankability). Monitoring tools measure brand presence; audit tools inspect technical and content readiness and may generate reviewable artifacts. Disclosure: CiteFuel publishes this page and is one of the products compared. This is an unranked scope comparison, not an independent review.
Pricing and feature details were checked against the linked vendor pages in July 2026. Vendors change plans frequently, so verify current terms at the primary source before purchasing. The entries are grouped by scope rather than ranked by an unpublished score.
CiteFuel — technical GEO audit + reviewable artifacts
What it is: A 26-check technical GEO/AEO audit that outputs reviewable optional llms.txt, robots.txt, passage, and JSON-LD suggestions rather than only a score. Every artifact requires factual and implementation validation and cannot guarantee visibility.
Pricing (as of July 2026): Free instant audit; Starter Audit $199 one-time; Visibility Monitor $19/mo; Growth $59/mo; Agency White-Label $199/mo or $129/report.
Best for: Teams that already know (or suspect) they have an AI-citation gap and want the specific configuration fix delivered as a file, not a dashboard to interpret.
Where it loses: No always-on continuous monitoring dashboard, no multi-client agency view, no competitor benchmarking — see the /vs pages for exactly where each competitor is stronger.
Primary source: CiteFuel pricing and plan scope.
Profound — enterprise AI visibility monitoring
What it is: An enterprise-grade dashboard tracking brand mentions, sentiment, and visibility trends across AI engines, with SSO and a path to SOC2 on its top tier.
Pricing (as of July 2026): Starter $99/mo (ChatGPT only, 50 prompts, 1 seat); Growth $399/mo (3 engines, 100 prompts); Enterprise custom, demo-gated.
Best for: Enterprise teams that need continuous trend reporting and stakeholder-ready dashboards with SSO. Full comparison: CiteFuel vs Profound.
Primary source: Profound pricing.
Peec AI — GEO analytics for SEO/content teams
What it is: An AI search analytics platform tracking brand visibility and competitor benchmarking across ChatGPT, Perplexity, and Gemini, with multi-country tracking and Looker Studio/API export.
Pricing: Starter / Pro / Advanced / Enterprise tiers are listed by Peec; confirm the current amounts and included models at the primary source.
Best for: Teams that need multi-country prompt tracking and direct competitor benchmarking inside one platform. Full comparison: CiteFuel vs Peec AI.
Primary source: Peec AI pricing.
Otterly.ai — AI mention monitoring
What it is: One of the more affordable entry points into AI-mention tracking, with an MCP server and API access from its mid tier.
Pricing (as of July 2026): Lite $29/mo (15 prompts, 4 engines); Standard $189/mo (+API/MCP/Looker Studio); Premium $489/mo (400 prompts).
Best for: Budget-conscious teams that want basic brand-mention tracking without a technical audit layer. Full comparison: CiteFuel vs Otterly.
Primary source: Otterly.ai pricing.
Scrunch AI — persona-based prompt monitoring
What it is: A subscription monitoring platform built around buyer personas — tracking visibility against defined audience segments rather than a flat prompt list.
Pricing (as of July 2026): Starter $250/mo annual ($300 month-to-month, 3 seats); Growth $417/mo annual ($500 month-to-month, 5 seats); Enterprise custom. 7-day free trial, no card.
Best for: Teams that want visibility tracking segmented by buyer persona, not just by prompt. Full comparison: CiteFuel vs Scrunch AI.
Primary source: Scrunch pricing.
Semrush AI Visibility — suite add-on
What it is: AI visibility tracking offered alongside Semrush's broader search and marketing toolkits.
Pricing (as of July 2026): AI Visibility Toolkit $99/mo/domain (25 prompts, add-on); or bundled in Semrush One at $199-549/mo.
Best for: Teams already on a Semrush/Adobe contract who want AI tracking without adding a vendor. Full comparison: CiteFuel vs Semrush AI Toolkit.
Primary source: Semrush AI Visibility pricing.
AthenaHQ — credit-based visibility scoring
What it is: A mid-market AI visibility scoring product with industry-specific coverage, on a usage-metered credit model.
Pricing (as of July 2026): Starter $295/mo with 3,600 credits; Enterprise is custom. Confirm current credits and terms at the source.
Best for: Teams that want industry-benchmarked scoring with an always-on dashboard. Full comparison: CiteFuel vs AthenaHQ.
Primary source: AthenaHQ plans.
Rankability — agency crawl/indexability checker
What it is: An agency-focused platform scoring AI crawler access, indexability, and multi-region uptime, with a native multi-client dashboard.
Pricing: Confirm current plan names, prices, and limits directly with Rankability; they may change after this page's July 2026 review date.
Primary source: Rankability product site.
Best for: Agencies managing many client domains that need multi-region uptime testing. Full comparison: CiteFuel vs Rankability.
How to choose
If you don't yet know whether AI engines cite you at all, start with a free check — CiteFuel's 26-check audit or any vendor's free tier above. If you already know you have a citation gap and need ongoing trend data across engines and competitors, compare monitoring platforms against your required coverage and budget. If you need a technical readiness audit plus reviewable llms.txt, robots.txt, schema, or passage artifacts, that is the narrower scope CiteFuel is built for. Validate every artifact before implementation.